First to Officially Employ the Trademark Name ‘Super Bowl’ III

Super Bowl III was the third AFL–NFL Championship Game in professional American football, and the first to officially bear the trademark name “Super Bowl“. The game, played on January 12, 1969, at the Orange Bowl in Miami, Florida, is regarded as one of the greatest upsets in both American football history and in the recorded history of sports. The 18-point underdog American Football League (AFL) champion New York Jets defeated the National Football League (NFL) champion Baltimore Colts by a score of 16–7.

This was the first Super Bowl victory for the AFL. Before the game, most sports writers and fans believed that AFL teams were less talented than NFL clubs, and expected the Colts to defeat the Jets by a wide margin. Baltimore posted a 13–1 record during the 1968 NFL season before defeating the Cleveland Browns, 34–0, in the 1968 NFL Championship Game. The Jets finished the 1968 AFL season at 11–3, and defeated the Oakland Raiders, 27–23, in the 1968 AFL Championship Game.